That is simultaneously the dumbest (if you're buying) and the smartest (if you're selling) thing I have seen in a long time.
Saturday, I was working on my lawn mower and listening to the ballgame when an AutoZone ad came on the radio: "Stop into AutoZone for the Afterburner (voice like a drag racing commercial). This is the lighted tail pipe tip that is the hottest thing to hit the streets." I couldn't believe it was a genuine commercial and not a joke! I was going to start a topic today on how stupid "the Afterburner" is, but this one tops it.